● LIVE COMMUNICATIONS · STRATEGY · CIVIC LIFE

Skyler “Sky” Hammond

Communications strategist, consultant, and civic volunteer, broadcasting the story of better cities from Elora, Ontario.

Portrait of Skyler Hammond – smiling, curly brown hair and a red-brown beard, wearing a navy blazer over a white dotted shirt.
FRAME 001SIGNAL: STRONG
● PREVIOUSLY ON AIR: Range Rover // University of Cambridge // Suncor // City of Guelph // Dairy Farmers of Ontario // TVO // University of Waterloo // University of Groningen // MEARIE // Pearl Street Communications // Township of Centre Wellington // Big Brothers Big Sisters of Centre Wellington // Ensurge //

CH 01 – About

The person on the signal

I build communications functions from the ground up for institutions working on how cities get built.

I'm the Communications Lead at the Future Cities Institute (FCI) at the University of Waterloo, a research institute focused on housing, infrastructure, mobility, and urban modelling. I founded the institute's communications department and manage its communications staff, leading strategy, tools, and events, and using storytelling to connect researchers, stakeholders, and the public.

Before that, I was VP of Digital Marketing at Pearl Street Communications, serving clients like the City of Guelph, Dairy Farmers of Ontario, and Suncor. Earlier, I founded Hammond Marketing, serving over 1,000 clients across more than 40 countries, including Range Rover and the University of Cambridge. Along the way, my book of micro-fiction was adapted by TVO into a children's TV series, and I served as its head writer for two seasons, reaching over 2 million Canadians.

Outside of work, I serve on municipal and environmental boards and mentor through Big Brothers Big Sisters. I hold a Master of Business Law (LL.M) and a Bachelor of Law (LL.B), and live in Elora, Ontario.

0Clients served
0Countries clients came from
0Viewers reached
0Boards as director
0Municipalities supported through city-building innovation partnerships
0Spoiled cats

CH 02 – Experience

The episode log

Sep 2024 – Present

Communications Lead

Future Cities Institute · University of Waterloo · Waterloo, Ont.

Founded the communications department for the Future Cities Institute, a research institute founded by CAIVAN focused on housing, infrastructure, mobility, and urban modelling, and manages its communications staff. Creates and executes strategic communication plans that connect researchers, stakeholders, and the public, leading strategy, tool development, and events from national conference exhibits to research symposiums.

Aug 2019 – Sep 2024

VP, Digital Marketing

Pearl Street Communications · Ontario

Produced and managed marketing and communications initiatives for prominent Canadian clients including the City of Guelph, Dairy Farmers of Ontario, and Suncor. Onboarded numerous new clients, significantly growing the company's bottom line, and ran sector-specific professional communication workshops.

Jan 2022 – May 2024 · Contract

Head Writer, TTS Productions

Good Game Films · Ontario

After TVO adapted my book, The Big Book of Teeny Tiny Stories, into a children's TV show, I was brought on as head writer, writing scripts for every episode across two seasons and contributing to its renewal. The IP and scripts reached over 2 million viewers in Canada alone.

Jan 2017 – Nov 2020

Founder

Hammond Marketing · Ontario

Established a digital marketing business serving over 1,000 clients from more than 40 countries. Notable clients included Range Rover, the University of Cambridge, and Ensurge. Managed diverse projects from advertising campaigns to ghostwriting books.

CH 04 – Featured Projects

Built, not just briefed

EP 01 / 06

Case Statement for the Future – TreeTrust

As part of my work with TreeTrust, I crafted a comprehensive case statement aimed at securing organizational funding, writing and designing the document to communicate TreeTrust's mission and future goals. TreeTrust is a visionary organization committed to preserving and enhancing our urban canopies.

FundraisingWriting & designView the PDF
EP 02 / 06

'AI in the Workplace' Workshops – The MEARIE Group

Together with Pearl Street Communications, I developed and led a series of workshops on AI in the workplace, primarily targeting businesses within the LDC sector in Ontario. These three-hour, heavily researched sessions provided C-suite executives across departments and cities with valuable insights and actionable tips on integrating AI into their operations.

AIExecutive workshopsmearie.ca
EP 03 / 06

Ontario Property Tax Monitor

For the 2025 Association of Municipalities of Ontario (AMO) conference, I played a central role in launching the Ontario Property Tax Monitor, a data tool built to help municipal leaders better understand and use property tax information. I led the launch strategy and contributed directly to the tool's design, transforming complex FIR datasets into intuitive, visual insights that municipal staff and councillors can apply to planning, housing, and policy decisions.

Data toolAMO 2025fciprojects.ca
EP 04 / 06

Renaming & Rebranding ENSURGE

In collaboration with the C-suite team at the company formerly known as Thin Film Electronics, I spearheaded its renaming and rebranding to ENSURGE. The new brand identity and narrative were crafted to align with the company's strategic shift and technological advancements in the solid-state microbattery market. The rebranding has been instrumental in positioning ENSURGE, now a publicly traded company, as a leader in this innovative field.

NamingBrand identityensurge.com
EP 05 / 06

CivicInquire

A policy tool that gathers and shares homelessness-related policy from governments across Canada. One place to see what's being tried, where, and by whom. I led the design of CivicInquire and helped develop several of the tools within it.

Policy toolPan-Canadiancivicinquire.com
EP 06 / 06

Teeny Tiny Stories

A micro-fiction project built to an award-studio creative standard. The project behind The Big Book of Teeny Tiny Stories, adapted by TVO into a two-season children's TV series that reached over 2 million viewers in Canada.

Micro-fictionTVO adaptationWatch the series

CH 06 – In the Field

B-roll

Skyler in a blue suit behind the Future Cities Institute booth at the FCM conference.
FRAME 002Running the FCI booth at FCM, Edmonton
Skyler presenting the Be*Spoke Festival on stage at the Elora Centre for the Arts.
FRAME 003Presenting Be*Spoke Festival, Elora Centre for the Arts
A large group of participants posing with a Future Cities Institute banner after a hackathon.
FRAME 004One of the hackathons we ran at FCI
Skyler and his partner smiling above the clouds with a volcano peak behind them.
FRAME 005Above the clouds in El Salvador
Skyler at the rocky Hang Mua viewpoint with limestone peaks and a pagoda behind him.
FRAME 006Hang Mua viewpoint, Ninh Binh, Vietnam
Two people in life jackets paddling a canoe on a calm tree-lined lake.
FRAME 007Backcountry paddling in Ontario
Skyler sitting in the open cockpit of a white glider on a runway.
FRAME 008Taking a glider up for a flight
Two cats sleeping stretched out side by side on a grey quilt.
FRAME 009Two of the four supervisors
A screened outdoor cat enclosure built onto the side of a house.
FRAME 010The catio I built for said supervisors
Skyler and his partner dressed up at the Big Brothers Big Sisters annual fundraising gala, in front of an EloraFergusToday backdrop.
FRAME 011Big Brothers Big Sisters annual fundraising gala

CH 07 – Off the Clock

Off air

SIGNAL COVERAGE: COUNTRIES LIVED IN VISITED
46 COUNTRIES DOWN GOAL: 50 BEFORE 40
A backyard garden shed with dark siding and a lean-to wood shed stacked with firewood beside it.

Woodworking

I built this shed, and the wood shed beside it, largely from materials left over from my house being built.

Skyler sitting at a small café table set directly on active train tracks in a narrow Hanoi street.

Travelling

On the train street in Hanoi, Vietnam, shortly before an actual train squeezes through those buildings.

The Big Book of Teeny Tiny Stories propped on stone steps in the Elora Gorge.

Writing

The Big Book of Teeny Tiny Stories: my book of five-line stories, illustrated by artists from around the world and later adapted by TVO.

Skyler standing under a picnic pavilion beside two electric bikes with helmets on the handlebars.

Cycling

Sometimes I cheat with an electric bike. I love it.

A festival crowd at night facing a stage lit in orange and purple, flanked by Riverfest Elora banners.

Music

Riverfest Elora, one of the best festivals in the world, right in my backyard. #PleaseComeBack

A Guelph Public Library flyer for a Teeny Tiny Story reading and writing workshop with local author Skyler Hammond.

Reading

Reading my book to kids at the Guelph Public Library, then running a workshop where they wrote their own Teeny Tiny Stories.

CH 08 – Skills & Credentials

The control room

CH 01

Communications strategy

Building comms functions from zero: positioning, planning, and the systems that keep them running.

CH 02

People management

Hiring, developing, and leading teams and contractors.

CH 03

Content strategy

Editorial planning, writing, photography, and video that serve an institutional voice.

CH 04

Tool & product development

Designing and shipping digital tools, from grant-writing wizards to public calculators.

CH 05

Municipal & governance literacy

Fluency in how local government actually works: councils, boards, budgets, and bylaws.

CH 06

Event & conference management

Built for scale: large institutional booths, national conference exhibits, and research symposiums.

Licences & certifications

School of Cities · University of Toronto

Urban Data Storytelling Certificate

Issued Apr 2026 · Data storytelling · Data visualization

WatSPEED · University of Waterloo

Leadership Certificate (5 courses)

Understanding Human Behaviour · The Art of Negotiation · Leading People to Effectiveness · Team Building and Team Dimensions · Strategic and Business Planning

Issued Jun 2025

Google

Google AI Essentials

Issued 2026

CH 09 – Contact

Stay tuned

Communications strategy, business development, client management, executive workshops, brand storytelling, civic projects, or a tool that doesn't exist yet. If it makes a business or a community work better, I'm interested.