I build communications functions from the ground up for institutions working on how cities get built.
I'm the Communications Lead at the Future Cities Institute (FCI) at the University of Waterloo, a research institute focused on housing, infrastructure, mobility, and urban modelling. I founded the institute's communications department and manage its communications staff, leading strategy, tools, and events, and using storytelling to connect researchers, stakeholders, and the public.
Before that, I was VP of Digital Marketing at Pearl Street Communications, serving clients like the City of Guelph, Dairy Farmers of Ontario, and Suncor. Earlier, I founded Hammond Marketing, serving over 1,000 clients across more than 40 countries, including Range Rover and the University of Cambridge. Along the way, my book of micro-fiction was adapted by TVO into a children's TV series, and I served as its head writer for two seasons, reaching over 2 million Canadians.
Outside of work, I serve on municipal and environmental boards and mentor through Big Brothers Big Sisters. I hold a Master of Business Law (LL.M) and a Bachelor of Law (LL.B), and live in Elora, Ontario.
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